Creative Direction & Brand Design

Parafin helps online marketplaces provide seamless financing for their merchants. They remove the friction for small businesses by helping them quickly leverage capital to grow. Many large marketplaces, including Amazon and Doordash, partner with Parafin.


I worked with Ilie Ciorba of Parafin to craft a clear brand with a logo symbol that reads well at small sizes. The Parafin logo along with "Powered by Parafin" appear as a small badge on partner online marketplaces.

The Parafin color palette is designed to be calming and sophisticated. Since there are many instances when the logo needs to be monochromatic, I designed the color system to make black and white central hues.

I teamed up with Brent Clouse on this animation of the Parafin logo symbol.