Creative Direction & Brand Design

JSON Web Tokens (JWT) are a compact and self-contained way to securely transmit information between different parties. A JWT consists of three parts: the header (specifying token type and signing algorithm), the payload (containing claims and additional data), and the signature (ensuring integrity). Common use cases include authentication, single sign-on, and secure data transmission.


I worked with the team at Auth0 on the branding for JSON Web Tokens. Auth0 wanted to promote and support the usage of JWT, so they built a website that allows engineers to decode, verify and generate JWT (jwt.io). Auth0 sponsored several other similar projects that I branded including Passport and Limitd.

Buttons for JWT.

JWT logo symbol.

Auth0 supports many open source projects, including Limitd, a rate limiting daemon. The Limitd brand is a standalone brand distinct from the Auth0 brand. The black dots in the Limitd logo form an "L."

Logo for Passport, an open source project supported by Auth0. Passport is a simple, unobtrusive authentication for Node.js