I worked with Ilie Ciorba of Parafin to craft a clear brand with a logo symbol that reads well at small sizes. The Parafin logo along with "Powered by Parafin" appear as a small badge on partner online marketplaces.

The Parafin color palette is designed to be calming and sophisticated. Since there are many instances when the logo needs to be monochromatic, I designed the color system to make black and white central hues.